Connect with us

Entertainment

John Boyega steps down from Jo Malone role after he’s cut from Chinese version of aftershave advert

Published

on

John Boyega has stepped down from his role as a global ambassador for Jo Malone after he was cut from the Chinese version of an aftershave advert he helped create.

The British star, 28, said that while he accepted brands use different representatives around the world, “dismissively trading out one’s culture this way is not something I can condone”.

Perfume company Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.


In a statement announcing he was stepping down from his ambassadorial role, Boyega said: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.

“The film celebrated my personal story- showcasing my hometown, including my friends and featuring my family.

“While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone.”

The London-born actor added: “It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people.”

The recreated advert had replaced Boyega with Chinese star Liu Haoran.

Boyega has been praised for speaking out in support of the Black Lives Matter movement since it was reinvigorated following the death of George Floyd.

In June he stood with protesters in London and delivered an emotional speech in Hyde Park, saying he did not care if speaking out harmed his career.

Figures from across Hollywood were quick to publicly support Boyega, who earlier this month accused Disney of marketing his character in Star Wars as an important figure before pushing him aside.

Speaking to British GQ, Boyega said Disney had given more “nuance” to his co-stars and suggested the company did not know how to treat him as a black actor.

Jo Malone’s parent company Estee Lauder has been contacted for comment.

Entertainment

Radhika Apte reveals real reason why she got married

Published

on

By

Radhika Apte needs no introduction to Kollywood fans after her appearance as Superstar Rajinikanth’s wife in ‘Kabali’ directed by Pa Ranjith.  The intense actress impressed with her performance of a meek girl to a mother of a grown-up and especially her reunion scene with Rajini took the audience on an emotional ride.

Radhika is happily married to her British boyfriend Benedict Taylor who is a singer and she shuttles between Mumbai and London to balance her personal and professional life.

Radhika Apte in her most recent interaction with Vikranth Massey on social media from London has admitted that she does not believe in the institution of marriage.  When asked why she got married the talented performer replied that it is easier for married people to get a British visa and that’s why she and her man opted for it in 2012.

Radhika is currently chilling with Taylor in their London home during the lockdown and will soon start filming her next English film ‘Noor Inayat Khan’ in which she plays a spy based on a true story.

Read More

Continue Reading

Entertainment

Jacqueline Fernandez shares picture of her being in ‘happy place’

Published

on

By

Actor Jacqueline Fernandez is working on a secret project where she found herself in a ‘happy place’. Taking it to Instagram on Sunday, the 35-year-old actor shared a picture dressed up like a traffic police officer as she is seen laughing her heart out.

“How was everyone’s Sunday?? Fun project coming up soon! #myhappyplace,” wrote Fernandez along with a picture where she is also seen holding a coffee mug. The ‘Kick’ actor also shared a few Instagram stories of her getting ready for the upcoming project.

Recently, the actor extended gratitude to her fans after the number of Instagram followers hit the 46 million mark.

Keep scrolling to read more news

Read More

Continue Reading

Entertainment

Why an ‘active’ approach to risk modelling is key to navigating markets today

Published

on

By

Whether investors are aiming for a cautious approach or a riskier investment profile with the potential for higher returns, Architas’ Blended Fund range is designed to match a range of investor risk appetites. And like many asset managers, Architas predominantly uses two approaches to define asset allocation within the five risk bands used in the Blended Range – strategic and tactical.

Whilst risk model provider EValue’s quantitative approach to asset allocation takes into account the long-term performance of different asset classes and the likely future performance given current valuations, along with long-term measures of volatility and correlations with other asset classes. Yet as with most systems of its kinds, EValue focuses on the long term; it is unable to analyse short-term market movements and fluctuations. So whilst it would have seen that in Q1 2020 markets fell by a record percentage before rebounding, it will not be able to factor in the cost of the coronavirus and lockdown and its impact on markets. Similarly, it is not able to consider ongoing Brexit woes, geo-political trade wars or the outcome of the US election in 2020.

Click here for the full article and to access more about the flexibility of the Architas Blended Range by clicking on the box below.

Read Guide Here

Read More

Continue Reading

Hot Stories