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Netflix Does Away With 30-Day Free Trials For New U.S. Subscribers

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Netflix has quietly updated its subscription strategy in the United States and is no longer offering free 30-day trial subscriptions to new users. A spokesperson for the streaming service confirmed this news to EW this week.

The 30-day promotion, which aimed to attract new subscribers to the platform, is no longer necessary for the platform. Now, Netflix plans to look at “different marketing promotions in the U.S. to attract new members and give them a great Netflix experience,” according to a statement from the company.

If you visit Netflix’s online help center, it coincides with the announcement, stating “Free trials are not available, but you can still sign up and take advantage of all Netflix has to offer. There are no contracts, no cancellation fees, and no commitments. You have the freedom to change your plan or cancel online at any time if you decide Netflix isn’t for you.”

Disney+ is another major streaming platform that had ended free trials earlier this year prior to the release of Hamilton. Their offering was only a 7-day free trial, however.

Netflix began experimenting with the end of free trials in other countries nearly two years ago, but hadn’t considered it in the U.S. until now. Other streaming services such as Hulu and Apple TV+ are still utilizing this method to grow their subscriber bases.

Some ways that streamers have pivoted their model in order to attract new users in other countries include an “Upgrade on Us” option, which offers existing subscribers a comped month of the higher level plan.

Another successful promotion, which was already tested in America, involves making certain titles free to watch for non-subscribers. Netflix made a slate of Black Lives Matter programming available to the public over the summer on their platform as well as on YouTube.

Michael is a music and television junkie keen on most things that are not a complete and total bore. You can follow him on Twitter@Tweetskoor

Entertainment

Radhika Apte reveals real reason why she got married

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Radhika Apte needs no introduction to Kollywood fans after her appearance as Superstar Rajinikanth’s wife in ‘Kabali’ directed by Pa Ranjith.  The intense actress impressed with her performance of a meek girl to a mother of a grown-up and especially her reunion scene with Rajini took the audience on an emotional ride.

Radhika is happily married to her British boyfriend Benedict Taylor who is a singer and she shuttles between Mumbai and London to balance her personal and professional life.

Radhika Apte in her most recent interaction with Vikranth Massey on social media from London has admitted that she does not believe in the institution of marriage.  When asked why she got married the talented performer replied that it is easier for married people to get a British visa and that’s why she and her man opted for it in 2012.

Radhika is currently chilling with Taylor in their London home during the lockdown and will soon start filming her next English film ‘Noor Inayat Khan’ in which she plays a spy based on a true story.

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Jacqueline Fernandez shares picture of her being in ‘happy place’

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Actor Jacqueline Fernandez is working on a secret project where she found herself in a ‘happy place’. Taking it to Instagram on Sunday, the 35-year-old actor shared a picture dressed up like a traffic police officer as she is seen laughing her heart out.

“How was everyone’s Sunday?? Fun project coming up soon! #myhappyplace,” wrote Fernandez along with a picture where she is also seen holding a coffee mug. The ‘Kick’ actor also shared a few Instagram stories of her getting ready for the upcoming project.

Recently, the actor extended gratitude to her fans after the number of Instagram followers hit the 46 million mark.

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Why an ‘active’ approach to risk modelling is key to navigating markets today

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Whether investors are aiming for a cautious approach or a riskier investment profile with the potential for higher returns, Architas’ Blended Fund range is designed to match a range of investor risk appetites. And like many asset managers, Architas predominantly uses two approaches to define asset allocation within the five risk bands used in the Blended Range – strategic and tactical.

Whilst risk model provider EValue’s quantitative approach to asset allocation takes into account the long-term performance of different asset classes and the likely future performance given current valuations, along with long-term measures of volatility and correlations with other asset classes. Yet as with most systems of its kinds, EValue focuses on the long term; it is unable to analyse short-term market movements and fluctuations. So whilst it would have seen that in Q1 2020 markets fell by a record percentage before rebounding, it will not be able to factor in the cost of the coronavirus and lockdown and its impact on markets. Similarly, it is not able to consider ongoing Brexit woes, geo-political trade wars or the outcome of the US election in 2020.

Click here for the full article and to access more about the flexibility of the Architas Blended Range by clicking on the box below.

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