Top 6 this week
Using Internet fails to win over new shoppers #WithALittleHelp from Google. A campaign that tapped into search behaviour and UGC to showcase how Google can help make the shopping journey more helpful.BACKGROUNDIndians are value-conscious and spend a considerable amount of time deal hunting. But it can be a time-consuming process that doesn’t always pay off.
Most people weren’t in the habit of turning to Google for shopping suggestions. Instead, they are lured in by other shopping platforms that are full of deals. We had to showcase how Google was different. How it not only collated deals and offers, but also offered advice, reviews and other relevant information to help people make more informed shopping decisions.A humorous portrayal of helpless shoppers and how Google’s product suggestions and search results perfectly solve the problem they find themselves in. Told through real UGC, each story in the campaign was created after consulting Google shopping data and insights.
9% increase in Brand Appeal Score
39% view-through rate
11% increase in awareness
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Radhika Apte reveals real reason why she got married
Radhika Apte needs no introduction to Kollywood fans after her appearance as Superstar Rajinikanth’s wife in ‘Kabali’ directed by Pa Ranjith. The intense actress impressed with her performance of a meek girl to a mother of a grown-up and especially her reunion scene with Rajini took the audience on an emotional ride.
Radhika is happily married to her British boyfriend Benedict Taylor who is a singer and she shuttles between Mumbai and London to balance her personal and professional life.
Radhika Apte in her most recent interaction with Vikranth Massey on social media from London has admitted that she does not believe in the institution of marriage. When asked why she got married the talented performer replied that it is easier for married people to get a British visa and that’s why she and her man opted for it in 2012.
Radhika is currently chilling with Taylor in their London home during the lockdown and will soon start filming her next English film ‘Noor Inayat Khan’ in which she plays a spy based on a true story.
Jacqueline Fernandez shares picture of her being in ‘happy place’
Actor Jacqueline Fernandez is working on a secret project where she found herself in a ‘happy place’. Taking it to Instagram on Sunday, the 35-year-old actor shared a picture dressed up like a traffic police officer as she is seen laughing her heart out.
“How was everyone’s Sunday?? Fun project coming up soon! #myhappyplace,” wrote Fernandez along with a picture where she is also seen holding a coffee mug. The ‘Kick’ actor also shared a few Instagram stories of her getting ready for the upcoming project.
Recently, the actor extended gratitude to her fans after the number of Instagram followers hit the 46 million mark.
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Why an ‘active’ approach to risk modelling is key to navigating markets today
Whether investors are aiming for a cautious approach or a riskier investment profile with the potential for higher returns, Architas’ Blended Fund range is designed to match a range of investor risk appetites. And like many asset managers, Architas predominantly uses two approaches to define asset allocation within the five risk bands used in the Blended Range – strategic and tactical.
Whilst risk model provider EValue’s quantitative approach to asset allocation takes into account the long-term performance of different asset classes and the likely future performance given current valuations, along with long-term measures of volatility and correlations with other asset classes. Yet as with most systems of its kinds, EValue focuses on the long term; it is unable to analyse short-term market movements and fluctuations. So whilst it would have seen that in Q1 2020 markets fell by a record percentage before rebounding, it will not be able to factor in the cost of the coronavirus and lockdown and its impact on markets. Similarly, it is not able to consider ongoing Brexit woes, geo-political trade wars or the outcome of the US election in 2020.
Click here for the full article and to access more about the flexibility of the Architas Blended Range by clicking on the box below.
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